• You didn't get here by following fill-in-the-blank formulas.

    You listened to your intuition,
    followed the breadcrumbs of your curiosity
    & built a business that's meaning-filled,
    purpose-driven
    & escapes every box they'd like to put you in.

  • introducing...

  • next round: coming soon

  • WRITING FOR YOUR BIZ IS...

    amazing. . . and frustrating. Because there are days. Days when you stare at blank screens and blank pages willing the words to appear. Maybe wishing someone could hand you a formula - not that you'd end up using it, mind you.

    What you're really craving is clarity and a place to start.

     

     

  • YOU HAVE A MESSAGE.

    You have so much to say locked in your chest and sitting in your throat because somehow it never seems to come out the right way. And you know your writing could be powerful but aside from popping it into Grammarly you don't know HOW to get it there.

  • YOU'RE TIRED OF STUMBLING FOR WORDS.

    Trying on one voice or writing style and then another like you'd try on a new outfit - always feeling like an imposter inside your own words. You're craving you.

    And you're so over reinventing your brand every few months. You just want some consistency. . . but still flexibility, ya know? Ya, I know.

  • you CAN become a captivating writer.

  • introducing. . .

    DEEPER THAN WORDS


    A copywriting course for creative entrepreneurs ready to infuse their writing with soul and personality. We're delving into psychology, using archetypes to design a brand voice that's 100% you and writing techniques that will get you noticed.

    NEXT ROUND COMING SOON

  • imagine if...

    Imagine if you always had a place to start.

    A palette of ideas that aligned with your values and your voice.

    A series of writing prompts to get your centred, focused and flowing. Instead of an impatiently blinking cursor.



    I know with clarity the words will flow.

    Imagine if you had go-to techniques to elevate your writing.

    To help you connect with your clients. Connection first, then sales.

    And filters to make editing less daunting, less. . . randomly rearranging words. Imagine workbooks that break down the psychology behind the key pages you're writing on your website. So you can understand WHY it's written this way and where to break the rules. Because. . . options and individuality.
    I know you can captivate your audience and share your message with confidence & creativity.

    And imagine if you didn't have to figure it all out on your own.

    But had a pro copywriter to lead you through every step - live.

    And an intimate, supportive community of diverse entrepreneurs to give you feedback. Creative collaboration for the win!


    I know the value of feedback and surrounding yourself with incredible, intelligent entrepreneurs if you want your work to excel.

  • you'll learn to use archetypes to craft creative, magnetic messages that truly stand out.

  • DEEPER THAN WORDS is...

    • NOT for anyone who doesn't have the time or energy to put into or participate in a live course.
    • NOT for anyone looking for short-cuts, fill-in-the-blank formulas or one-size-fits-all templates.
    • NOT for anyone who believes that business is just business and profits come before people.
    • NOT designed for those who wish to pursue a career in copywriting.
    • NOT for anyone who believes that intuition is irrelevant and a holistic approach to business that acknowledges self-care and Spirit is unnecessary.
  • DEEPER THAN WORDS is PERFECT for you if. . .

    • you love deep thinking and deep feeling.
    • you're ready to find YOUR voice and the confidence to share it.
    • you're on a mission.  You're here to create a change, start a revolution and master the words that will become the catalyst for transformation.
    • you want a successful business. . . with meaning.
    • you want to write. . . powerfully.
    • you want to attract clients. . . who are thrilled to work with you.
    • you want to do it yourself but you don't want to do it alone.
  • By the end of DEEPER THAN WORDS. . .

    • You'll understand how to use archetypes to create a unique voice and positioning for your brand within your industry.  Because the BEST way to stand out is by declaring what you stand for.  I'll show you how.
       
    • You'll understand the basic psychology behind the copywriting on the key pages of your website and why they're structured to take the reader on a specific journey.  Because when you understand the WHY behind the words you'll know how to inspire your clients to take action.
       
    • You'll have the tools to help you become a better writer and tell your message more powerfully and eloquently.  Because it's the stories which are told well that are remembered.
       
    • You'll have greater confidence and clarity to express your voice.  And that confidence will illuminate your words and translate into trust.
  • in 6 weeks you CAN become a courageous writer.

  • EVERY WEEK

    • New content will be revealed in the course platform on Mondays.
       
    • There will be 3 group writing workshops offered every week.  You choose which ONE to attend that fits best with your schedule.
       
    • ONCE/week we'll get together for 60 min and jam on all things business and entrepreneurship.  We'll make use of the collective wisdom of this amazing group of people.  It's totally optional but so much fun.  Because copywriting is only one piece of the puzzle and you've probably got other things going on.
       
    • Yes, there will be a private Facebook group (which you either love or loathe) for us to gather, support, ask questions, ask for feedback, share resources, encourage and hold space for one another.
  • week by week

    Here's what you'll learn

    1

    WEEK 1

    We'll dive into your brand archetypes & how to use them as a framework to craft consistent, authentic messaging that sets you apart. You'll choose your palette of ideas to play with and gain clarity on what's important to you AND your clients.

    + You'll have immediate access to the BONUS workbooks on SALES PAGES, ABOUT PAGES, HOMEPAGES as well as updated version of my guides on TAGLINES and CREATIVE NAMING.

    + You'll have immediate access to the Inspiration Library with 20 writing prompts, 10 quotes, 30 poems, 14 prayers, 11 affirmations, & 8 meditations. Because I believe it's essential to tune into your intuition when writing. I believe in a holistic, balanced approach to business. And I believe fierce intelligence + grit needs to be supported by heart-let intuition + grace.

    2

    WEEK 2

    You've heard 80% of people won't make it past your headline? Well, we're devoting a week to examining the psychology and best practices for writing headlines that work. We'll flex our creative muscles writing headlines for webpages, emails and blogs.

    3

    WEEK 3

    Storytelling Part 1
    Because we've been telling stories since the dawn of time and we're hard-wired to pay attention to, remember and care about stories. But only if the story is told well. We'll look at the 3 plots that inspire people and what that means for your archetypes and your website.

    4

    WEEK 4

    Storytelling Part 2
    This week we're tackling versatile, never-go-out-of-style, good-for-any-industry writing techniques that will elevate your writing because you CAN become a courageous, captivating writer. And when your words connect. . . you're one step closer to conversion.

    5

    WEEK 5

    Storytelling Part 3
    This week you'll learn filters for editing your work so you can avoid the traps that send people fleeing from your page in bewilderment or shrugging their shoulders with indifference. And while we still love Grammarly, this week will be focused on editing not to be confused with proofreading. ;)

    6

    WEEK 6

    Individual writing workshops.
    Schedule a 60 min 1:1 writing workshop with me. Bring what you've been working on and get undivided attention. (Please note this will be a paid feature the next time this course is offered.)

  • about page workbook

    With writing prompts, 2 options for structuring the page, a list of things to keep in mind and lots of examples to fuel your creativity.

    creative naming guide
    ($37 value)

    In this workbook…
     

    >> I’ll walk you through my favourite creative naming strategy as we name a pretend business together.
     

    >> I’ll give you plenty of space to go through each step yourself so you never have to leave the doc to start brainstorming
     

    >> And if you’re still stumped I’ll give you a list of my favourite go-to places to find name inspiration - including where I found the inspiration for MY business name
     

    >> Plus a list of my 5 favourite websites to help you find the perfect, magical mix of words to describe what you do

    sales page workbook
    ($47 value)

    What’s inside. . .

    >> the 3 conditions that determine length of a sales page

    >> 5 questions to get you started and give you clarity so you’re not staring at a blank page.

    >> a description of the various sections of a sales page (from hook to CTA and everything in between) the psychology behind each one and whether it’s mandatory or optional.

    >> fillable sections so you never have to leave the document

    >> an example walking you through one of my own sales pages. I’ll show you real copy for each of the mandatory sections so you can see it in action.

    tagline checklist
    ($11 value)

    What should be in a tagline? I'll walk you through a funny but helpful flowchart so you know what you should be focusing on. I'll ask you questions to help figure out things like...competitive advantage (pinky swear it's not that scary). Plus a list of things to avoid.

    Homepage Workbook

    Loaded with writing prompts, options for structuring your homepage and guidance for crafting amazing opt-ins.

    elevate your words
    ($11 value)

    A PDF containing 14 of my favourite literary devices and writing techniques (with examples) to help you take your writing from ho-hum to pro. It's the little things like rhythm and Rule of 3 that add vibrancy to your words.

    hell yes hooks and headlines
    ($37 value)

    You'll Learn...

    • Why creative, compelling hooks & headlines are so important.

    • The 2 ingredients that will get your headlines noticed.

    • The difference between giving it all away and creating curiosity.

    • I'll walk you through 2 examples one from a service-based biz and one from a product-based biz.

    • It's a fillable workbook that gives you room to practice what you've learned using the same 3 step process.

    Getting unstuck
    ($11 value)

    You’ll receive...

    7 strategies to prevent getting stuck in the first place.
     

    8 in the moment unblocking methods when you need it the most.
     

    9 writing prompts to help you put words on the page today.

    content creation workbook
    ($37 value)

    You’ll receive. . .
     

    > 20 thought provoking questions with examples
     

    > a fillable workbook so you never have to leave your computer
     

    > an example brainstorm for “entrepreneurship”
     

    > questions you can use over and over again any time you need to hit refresh on ideas for you blog/vlog/podcast or social media

  • meet the teacher

    Hi, I'm Jess.

    The CEO & Creative Director of Heartlines Copywriting Studio & best-selling author of The Power of Personality for Your Small Business.​​

     

    I'm dusting off my B.Ed. and B.A.H. in psychology to bring you DEEPER THAN WORDS: an Archetype-Based Copywriting Course for Creative Entrepreneurs. Because I know you can create a voice for your brand that feels true to who YOU are, attracts the clients you desire and become a captivating writer in the process.
     

    • I believe the best way to BE seen is to make others FEEL seen.
    • I believe the best way to build your bottom line is to build relationships.
    • I believe you can find the confidence to be yourself without the masks AND still be taken seriously as a professional.
    • I believe in calling in sales without selling your soul.
    • I believe energy follows intention and when you write with intention you can feel the truth of your words carry the weight of your message.


    I believe YOU can become a courageous, captivating writer.

    I believe YOU can harness the power of words.

  • deeper than words

    is about the confidence and clarity to express YOUR voice.
    It's the psychology that makes the words work
    and the storytelling that makes them come alive!

    NEXT ROUND COMING SOON

  • Here's some love from some of the creative, soulful entrepreneurs I've worked with one-on-one.

    Working with Jess has been simply amazing.

    Allison Dodd

    Jess has an ability to get to know & understand her clients very quickly, with an uncanny ability to take what was a jumbled mess in my head & turn it into a brand!

     

    Jess has provided me with a brand expression that is truly me, it speaks my language & more importantly, the language of my clients. When your clients say to you 'it's like you're talking straight to me', you know your branding message is on point.

     

    The process is thorough & leaves no stone unturned. Lean into the process, you won't be disappointed with the quality of work that Jess provides you, she actively promotes that you provide feedback & ask for clarification, she isn't someone who delivers & thinks her job is done.

     

    I can't recommend Jess enough, let's face it, standing out from the crowd in an online world needs some pretty savvy copy & Jess from Heartlines Copywriting is just the person to help you stand out.

    Jess was able to convey everything that I want to convey to potential clients but haven't been able to do on my own.

    Shauna Westall

    This was my first experience hiring someone to write copy. I had no idea how the process would work, but Jess made everything so easy and clear, from our initial contact all the way through to final drafts. I was curious about how Jess would be able to craft something that would represent me based on the quiz. When she sent the rough drafts, along with explanations, I was blown away. She was able to articulate everything that I want to convey to potential clients but haven't been able to do on my own. As someone new to this, I also appreciated that Jess took time to give concrete examples of how I can tweak my copy to fit various needs.

     

    I understand why this business is named "Heartlines". Jess's gift is the ability to cut through all the extra stuff and figure out what truly drives a business owner and makes them "tick." Now my clients will have a sense of what makes me unique and why I may be right for them.

    Heartlines provided copy that truly sounded like me.

    April Ebeling

    As a new entrepreneur funds are tight & I'm reluctant to spend money on something I should be able to do myself. Unfortunately, despite my best efforts, the website copy sounded very generic & lacked personality...not good when you're trying to make sales online! Heartlines came to my rescue & provided copy that truly sounded like me. Jess was very easy to work with & took the time to learn about my business. She's passionate about what she does & has a natural gift with words. I would highly recommend hiring her so that you sound like the professional you are. Good copy is truly priceless...I like to say that she made my copy sing!

  • FAQs

    1. What happens when I enrol?

    Great question! If you decide that joining DEEPER THAN WORDS is right for you then you have the option of paying with Stripe or Paypal at the bottom of the page.
    Once you've enrolled, you'll receive a welcome email with the links to complete my Brand Archetype Quiz + Mini Creative Brief. Completion of both are essential for me to create your unique Brand Archetype Mix BEFORE the course starts.
    You'll also receive your login information for the course so you can have immediate access to the Welcome content, the Inspiration Library, and the Bonus Workbooks. You'll receive your Brand Archetype Mix document as I complete them before the course starts. And you'll be welcomed into our Facebook group where we can chat, get to know one another and support one another's writing journey.



    2. What does it mean to be part of a beta round?

    Agreeing to be part of a beta round means that you WANT to be involved in shaping the course with your feedback. You acknowledge that there may be tech glitches and small errors as we smooth out the process and run through everything live the first time. I'll send out a questionnaire via email at the end of every week and one at the end of the course to gauge how everything is going.
    In return, you get pricing that reflects the courage it takes to be an early adopter and embrace something new. In full transparency, the next time I run this course I plan to double the price. You also have access to all the upgrades and future iterations for as long as the course is offered.



    3. How much time can I expect to spend on this course?

    Please keep in mind these numbers are based on my best guesses and I will have more accurate numbers the next time the course is offered.

    Course materials + writing time = 1 - 2 hours/week

    Live, in-class writing workshops = 1 hour/week

    Optional live businss jam sessions= 1 hour/week

     

    Total course time = 12 - 24 hours



    4. Is there a payment plan?

    Sort of. You can choose to pay in full at the bottom of this page. It's $997 CAD. If you need a payment plan option you're going to need to email me at hello@heartlinescopywritingstudio.com because I haven't got the technology sorted out yet. I can offer you 2 equal payments of $575 CAD billed 4 weeks apart if you choose to pay in instalments.



    5. Is there a self-paced version?

     

    A self-paced version of Deeper Than Words is not available at this time. I have no plans to make a self-paced version. I believe in creative collaboration, the accountability that comes with the commitment to show up for yourself AND others. I want to be able to coach you, work with you and encourage you. I want to brainstorm with you and toss around ideas until something clicks or you see things from a new angle and walk away thinking furiously about new possibilities. I believe doing-it-yourself is better when you don't have to do it alone, which is why I've chosen to run this class live.

     

     

    6. The timing isn't right for me. When will the course be offered next?

     

    Great question! I feel patience and trust have been BIG themes for 2018 so far. I'm working on it but no firm date has been scheduled yet.

     

     

    7. What's your refund policy?

     

    You'll have 3 weeks (21 days) from the start of the course to try it out. If you can show me that you have done the work, participated in the writing workshops and still feel like this course isn't a good fit for you, then I will refund your money in full.
    If however, you haven't completed any of the work or attended any of the writing workshops there will be no refund.
    This course (like any course) will only ever have value for those who show up and do the work. We've all been victims of shiny object syndrome and FOMO I only want you to purchase this course if you know it's the right time and right content for you. If you have questions or want to talk it out you can email me at hello@heartlinescopywritingstudio.com



    8. How will my business benefit from this course?

    You'll create a unique, consistent, flexible brand voice that helps you stand out in your industry while standing firm in your values. It's the best way to connect with your ideal clients.
    You'll understand the strategy and psychology behind the key pages of your website so you can better inspire your clients to take action, increasing your conversions and learning to think strategically about your client's journey through your website and email nurture sequences.
    You'll have writing tools and techniques to make your writing more compelling, increasing your open rates and the time people spend actually reading your messages.
    You'll have greater clarity and confidence expressing yourself which may not come with a metric but make no mistake - it'll get noticed.

  • More love from the one-on-one entrepreneurs who have worked with Heartlines.

    She took the time to learn my business, my personality & my audience.

    Jenn Allison

    Jess was a perfect fit for me. Her attention to detail, professionalism & care for you & your business is apparent from the first interaction. Her process was precise, professional & seamless.

    She walked me through the evolution of the copy to help me understand how she arrived at the final options. I can’t express how much I appreciated her sharing this with me. I felt she really took the time to learn my business, my personality & my audience & because of that and she nailed it! I will definitely be working with Jess again & would highly recommend her multiple times over.

    The right words with the right message for the right audience.

    Marie Hunter

    I had the opportunity to work with Jessica to revamp the copy on various pages of my website. I tried several times to write snappy sales copy to target my specific niche & failed miserably while wasting a lot of time. Jessica helped me craft the right message, with the right words, for the right audience. She truly has a gift for writing copy that captures attention. And in just two short weeks, I was able to revamp my website copy that made me feel confident I was targeting the right people while clearly explaining what I offer. I highly recommend Jessica as a copywriter, especially if you are looking for someone who is quick, professional & has a gift with words.

     

    I felt in very good hands.

    Sabine Biesenberger

    Working with Jessica on some of my sales pages was a great experience. As I’m not a native speaker, writing copy & expressing my thoughts in English using the right words is hard… let alone writing emotional-laden & influential copy for a sales page. From the moment I signed up, until the last email exchange, I felt in very good hands. She is a true professional. Due to her fantastic and to the point writing style (drizzled with lots of emotions & real life examples) the copy she delivered captures the readers’ attention & stands out. And thanks to the writing & review process she established the copy was written faster than expected (& as the quality was fantastic it didn’t even need a final round of edits!). Thanks Jessica for your great & timely work that gets me results. I highly recommend you as a copywriter!

     
  • It's time to find YOUR voice.

    It's time to harness the power of YOUR words,
    to connect, inspire, unite, heal and
    bring your business to life.

  • More love from creative, soulful entrepreneurs who have worked with Heartlines one-on-one.

    I am now moving forward with confidence.

    Diana Comberiati

    Before working with Jessica Drury of Heartiness, I felt stuck. I had ideas, but I couldn’t narrow down the exact way to say what I wanted to communicate. I tried a few copywriters but they just gave me a grammatically correct version of the notes I provided. Working with Jessica was completely different. She asked questions. Lots of questions. She spent time getting to know what my business was about and how I wanted to present it to the public. I am now moving forward with my website & sales material with confidence. I wish I had found Jessica before I wasted $100’s on other copywriting. I have already recommended Jessica to clients who want premium content for their websites.

    After working with Jess, I better understood my brand & had a clearer idea of where I was headed

    Laurie Villarreal

    I often hesitate when choosing a copywriter because I fear I won't like the work & will then have paid for something I don't like. I loved how Jess took the time to understand my brand & my target clients. The branding quiz that we started with incredibly helpful in better understanding my brand & it also helped me to better explain my target audience. After working with Jess, I better understood my brand & had a clearer idea of where I was headed. I'd absolutely recommend Jess to anyone with a business who's in need of a seriously good copywriter. She was a pleasure to work with, on time, & worked very hard to create copy that I loved. I can count on great work & collaboration with Jess. She'll be my go-to copywriter from now on. In the end, her writing was perfect for me & my brand and I loved the final result.

    Really listened to what I had to say...

    Anita Howes

    My experience with Jess was amazing! She sat down with me to review my ideas for my photography website. Questions were asked, she took notes & really listened to what I had to say, the story behind how & why I decided to start up a photography business.
    The process was very easy & actually enjoyable. I don't have the patience for doing stuff like this so when Jess emailed me the rough copies of each page I instantly teared up because she put my background story in there so perfectly & it's such a sentimental thing for me to have in there.
    Jess was very knowledgeable & has an amazing way with words. She had great suggestions, provides input & feedback & is just an all around fabulous person. I would highly recommend her to anyone that doesn't have the time or patience, or just wants a very professional, polished-up website. I'm very proud of the way everything came together, could not be happier.

  • Questions??

    Please ask away. If you hate contact forms my email is hello@heartlinescopywritingstudio.com