• you CAN become the writer your business needs.

    But the same tired online copywriting course won't get you there. You haven't seen this before.

  • introducing. . .

  • next round: september 2019

  • "THERE IS NO GREATER AGONY THAN BEARING AN UNTOLD STORY INSIDE YOU." MAYA ANGELOU

    You have a message. You have so much to say (locked in your chest & sitting in your throat) but it never seems to come out the right way. And you know your writing could be powerful but aside from popping it into Grammarly you don't know HOW to get it there.

  • YOU'RE TIRED OF STUMBLING FOR WORDS

    Trying on one voice or another like you'd try on a new outfit - always feeling like an imposter inside your own words. You're craving you.

    And a program that recognizes you're more than just an entrepreneur trying to learn how to write for your business. A program that supports your WHOLE SELF...that would be amazing.

  • YOUR VOICE IS YOUR SIGNATURE. . .

    in a crowded online space. Words forge an emotional connection with your ideal clients so they can see you and choose you.

    I see your heart of service. I see how your work holds a sliver of your soul. I see how your work brings light to this crazy world.

    AND, I see your desire to be financially independent. To work so you can live the life you're craving and feel good while you're doing it.

    Entrepreneurship holds that promise. But it's not easy. And it's not fast.

    As Maya says, "Success is liking yourself, liking what you do and liking how you do it." I'm gonna add to that being able to pay all the bills without batting an eye.

    I'm
    NOT here to promise that once you learn how to write for your business everything will magically fall into place.
    I'm
    NOT here to promise that you'll be making 6 figures by the end of our time together.

    But I know this much for sure. . .

     

    WRITING IS ESSENTIAL FOR EVERY SUCCESSFUL BUSINESS.

     

    In fact, you can't create a successful business without understanding how to write (or hiring someone who does).  Writing is one of the most worthwhile skills you can learn because honey, you're gonna use it every single day.

  • introducing. . .

    DEEPER THAN WORDS


    Learn to become the writer your business needs while ALSO acknowledging and supporting your WHOLE self.
    Doing it all slowly enough so you can continue to juggle life, self-care, clients, family, marketing AND learning.
    Doing it slowly enough to learn deeply, implement and experiment while always being supported in editing & sisterhood.
    Doing it slowly enough that distractions don't leave you feeling guilty because you'll have the time and space to come back to the materials again and again.

    Savouring every lesson.
    Allowing it to soak in.
    All at a pace you can actually live with.

    I'm bringing all my copy skills and knowledge.
    AND

    I'm bringing all my tools and self-care wisdom to support you spiritually.

    One place.
    One complete offer.

    NEXT ROUND COMING SEPTEMBER 2019

  • i wanted to create something different. . .

    To teach other women entrepreneurs the business skill that they'll use every single day - writing.

    Your writing is the foundation of how you communicate with clients. It's a unique expression of who you are.

    Knowing how to write for your business gives you the flexibility to experiment, iterate, try new things and follow new ideas...

    without having to always hire a copywriter or keep one on retainer.

    AND

    To recognize the whole woman who is showing up to make something in the world.

    I want to nurture and inspire your creativity.
    I want to support your self-care.
    I want to encourage you to create and maintain your own spiritual practice.


    Because these are the things that sustain us and allow us to show up to our clients and our work with enthusiasm, energy and focus.

    BUT

    I didn't want to create yet another self-paced online copywriting course that only 3% of people complete.

  • I WANT TO GO SLOWLY.

    So you have time to juggle family, self-care, clients, marketing AND learning.

    I WANT TO GO DEEPER.

    So you can find your unique voice, learn to put yourself on the page and understand why we write the way we do. Instead of following some formula that leaves ZERO room for creativity.

    I WANT TO DO IT TOGETHER.

    To support you as you learn. To create a community. A safe place to test your writing skills, polish them and receive encouragement and feedback BEFORE you put them out into the world.

    I WANT TO BLUR THE LINES OF ONLINE AND OFFLINE.

    So you can have something tangible to hold in your hands. To bring you back to the work you're committed to. To ground you. To remind you that what we do online has a very real impact in the world.

    I WANT TO GIVE YOU ACCESS TO THE TEACHER.

    So many online courses I've bought are missing access to the teacher/mentor/guide. I want to give you access to me. One on one. So you have an opportunity to ask questions and receive genuine, professional feedback on your writing.

  • after months of mulling all this around in my heart, i came up with a plan. . .

    Actually it poured out of me in 30 min of mad scribbling. (Don't you love when that happens?)

  • Deeper Than Words is NOT the program for you if you want to learn copywriting in 6 weeks or less.

    We're doing this slowly. So you have time to actually implement what you're learning and make adjustments. So you can see how your writing evolves as your business evolves - all with ongoing support.

  • Deeper Than Words is NOT the program for you if you prefer to do it on your own.

    I want to build an active, supportive community that learns together. I want you to show up and contribute. Your voice matters to me. There are no live classes so you can still work the learning around your own schedule. There will be a Facebook group. I will be active in it 5 days/week. Depending on which option you choose you'll have the opportunity to schedule at least 4 one on one sessions with me at no extra cost (I normally charge $247 for this kind of meeting).

  • Deeper Than Words is NOT the program for you if all you want is the "how-to".

    I am going to deliver the "how-to" AND be there to support you as you figure out how to apply it in YOUR business. When you get stuck I want to help you move forward.

  • Deeper Than Words is NOT the program for you if you believe business should be separate from spirit. 

    Yes, you'll receive all the info that will allow you to become the writer your business needs. AND you'll receive meditations, visualizations, mantras, prayers, my favourite self-care tools that will support you as a whole, spiritual human being because you're more than just an entrepreneur.

  • Business & Spirit working together. Integrated instead of isolated.

    Let's do this together.

    Intentionally.

    And take our time to learn deeply.

  • introducing. . .deeper than words

  • each month

    Here's what you'll learn...

    1

    Know Yourself. Know Your Message.

    An introduction to brand archetypes and values-based marketing.

    2

    Know Your Clients. Find Your Voice.

    Understanding who you seek to serve. Discovering where you and your ideal clients overlap and how to weave it all together.

    3

    Know Where You Stand

    What is brand positioning? Decide where you stand. Write a brand positioning statement.

    4

    Headlines, Hooks & Creative Naming

    How to brainstorm and write creative names for all your products and services that reinforce your brand identity. How to write compelling headlines and hooks for everything from emails, to blogs to pages on your website.

    5

    Home Sweet Homepage

    You'll write your homepage, a tagline and mission statement (optional).

    6

    Your Story

    Learn to write your About page including what stories work best for your brand. And how to write bios for social media + a professional bio (optional).

    7

    Selling With Soul

    You'll learn how to write both a sales page and a landing page, the difference between them and when to use each. We'll be skipping all the sleazy sales tactics that make your skin crawl.

    8

    Refinement

    We'll be editing throughout but this is an intentional pause to look back and what we've written so far. What's working? What isn't? How can we refine it to see better results?

    9

    Blogging Isn't Dead

    What makes a great blog? How to easily brainstorm content ideas. Guest blogging. Repurposing content. Finding the rhythm and style that works best for you.

    10

    Social Media Storytelling

    Which stories should you tell? How can you get creative? Best practices.

    11

    Inbox Storytelling

    How to write email nurture sequences. Reverse engineering. Micro-conversions. The often-overlooked thank you.

    12

    Staying Inspired

    Creative cross-training. Getting unstuck. Experimentation vs perfectionism.

  • EVERY MONTH

    • New content will be revealed in the course platform (because overwhelm is real & it shuts us down hard).
       
    • A small physical gift will be delivered to your door.
       
    • You'll receive a blog playlist to help supplement your learning.
       
    • You'll have access to a safe, supportive, encouraging community of entrepreneurs on Facebook.
       
    • You'll receive an inspiration library to nourish your spirit and inspire your creativity.
  • meet the teacher

    Hi, I'm Jess.

    The Owner/ Founder of Heartlines Copywriting Studio & best-selling author of The Power of Personality for Your Small Business.​​

     

    I'm dusting off my B.Ed. and B.A.H. in psychology to bring you DEEPER THAN WORDS: a journey to becoming the writer your business needs. Because I know you can create a voice for your brand that feels true to who YOU are, attracts the clients you desire & become a captivating writer in the process.
     

    • I believe the best way to BE seen is to make others FEEL seen.
    • I believe the best way to build your bottom line is to build relationships.
    • I believe you can find the confidence to be yourself without the masks AND still be taken seriously as a professional.
    • I believe in calling in sales without selling your soul.
    • I believe energy follows intention & when you write with intention, you can feel the truth of your words carry the weight of your message.


    I believe YOU can become a courageous, captivating writer.

    I believe YOU can harness the power of words.

  • by the end of deeper than words, I will. . .

    • understand my brand archetypes and how they play a role in everything I write
    • understand my core brand values and how to communicate them
    • understand the psychology behind writing the key pages of my website
    • have written a homepage
    • have written an about page
    • have written a sales page/work with me page
    • have written a tagline, bios and more
    • have written at least one email nurture sequence and understand the strategy behind it
    • be able to write compelling headlines and hooks that don't sound like clickbait
    • feel confident with the editing process and understand how to polish and revise my work so I can roll with every iteration
    • feel confident expressing myself with words and putting my personality onto the page
    • understand brand positioning and intentionally choose where I stand
    • understand the stories my brand should tell and practice telling them in different formats (social media, email, website, blog)
    • be encouraged to practice self-care and maintain a spiritual practice that energizes me for the work ahead.
    • continue to nourish my creativity and stay inspired
    • create a list of go-to practices I can use whenever I get stuck
    • be part of a supportive, encouraging community of women entrepreneurs learning and growing together and lifting one another up

  • Here's some love from some of the creative, soulful entrepreneurs I've worked with one-on-one.

    Working with Jess has been simply amazing.

    Allison Dodd

    Jess has an ability to get to know & understand her clients very quickly, with an uncanny ability to take what was a jumbled mess in my head & turn it into a brand!

     

    Jess has provided me with a brand expression that is truly me, it speaks my language & more importantly, the language of my clients. When your clients say to you 'it's like you're talking straight to me', you know your branding message is on point.

     

    The process is thorough & leaves no stone unturned. Lean into the process, you won't be disappointed with the quality of work that Jess provides you, she actively promotes that you provide feedback & ask for clarification, she isn't someone who delivers & thinks her job is done.

     

    I can't recommend Jess enough, let's face it, standing out from the crowd in an online world needs some pretty savvy copy & Jess from Heartlines Copywriting is just the person to help you stand out.

    Jess was able to convey everything that I want to convey to potential clients but haven't been able to do on my own.

    Shauna Westall

    This was my first experience hiring someone to write copy. I had no idea how the process would work, but Jess made everything so easy and clear, from our initial contact all the way through to final drafts. I was curious about how Jess would be able to craft something that would represent me based on the quiz. When she sent the rough drafts, along with explanations, I was blown away. She was able to articulate everything that I want to convey to potential clients but haven't been able to do on my own. As someone new to this, I also appreciated that Jess took time to give concrete examples of how I can tweak my copy to fit various needs.

     

    I understand why this business is named "Heartlines". Jess's gift is the ability to cut through all the extra stuff and figure out what truly drives a business owner and makes them "tick." Now my clients will have a sense of what makes me unique and why I may be right for them.

    Heartlines provided copy that truly sounded like me.

    April Ebeling

    As a new entrepreneur funds are tight & I'm reluctant to spend money on something I should be able to do myself. Unfortunately, despite my best efforts, the website copy sounded very generic & lacked personality...not good when you're trying to make sales online! Heartlines came to my rescue & provided copy that truly sounded like me. Jess was very easy to work with & took the time to learn about my business. She's passionate about what she does & has a natural gift with words. I would highly recommend hiring her so that you sound like the professional you are. Good copy is truly priceless...I like to say that she made my copy sing!

  • when the doors open. . .

    You'll have the option of joining MONTHLY for $147/month.
    Which gives you. . .
    4 free one-on-one meetings with me (scheduled quarterly) a value of $988.
    Access to all the Heartlines workbooks for free a value of $329

     

    OR

     

    You'll have the option of choosing an ANNUAL membership for $1617

    Which gives you. . .
    one month free.
    12 free one-on-one meetings with me (scheduled monthly) a value of $2964

    Access to all the Heartlines workbooks for free a value of $329

  • I hate when sales pages randomly assign value to bonuses and you have no way of knowing whether or not it's accurate or what it's based on (am I the only one?) so let me be transparent. The cost of one-on-one meetings with me is based on the price of my Copy CPR service which you can find here. It's $247 which means $247x4=$988 for monthly memberships. Or 247x12=$2964 for annual memberships. The cost of workbooks (which you can add up for yourself) is listed below and can all be found at The Heartlines Shop.

  • about page workbook

    With writing prompts, 2 options for structuring the page, a list of things to keep in mind & lots of examples to fuel your creativity.

    creative naming guide
    ($47 value)

    In this workbook…
     

    >> I’ll walk you through my favourite creative naming strategy as we name a pretend business together.
     

    >> I’ll give you plenty of space to go through each step yourself so you never have to leave the doc to start brainstorming
     

    >> And if you’re still stumped I’ll give you a list of my favourite go-to places to find name inspiration - including where I found the inspiration for MY business name
     

    >> Plus a list of my 5 favourite websites to help you find the perfect, magical mix of words to describe what you do

    sales page workbook
    ($57 value)

    What’s inside. . .

    >> the 3 conditions that determine the length of a sales page
     

    >> 5 questions to get you started & give you clarity so you’re not staring at a blank page.

    >> a description of the various sections of a sales page (from hook to CTA & everything in between) the psychology behind each one & whether it’s mandatory or optional.

    >> fillable sections so you never have to leave the document

    >> an example walking you through one of my own sales pages. I’ll show you real copy for each of the mandatory sections so you can see it in action.

    tagline checklist
    ($21 value)

    What should be in a tagline?

    I'll walk you through a funny but helpful flowchart so you know what you should be focusing on. I'll ask you questions to help figure out things like...competitive advantage (pinky swear it's not that scary). Plus a list of things to avoid.

    Homepage Workbook

    Loaded with writing prompts, options for structuring your homepage & guidance for crafting amazing opt-ins.

    elevate your words
    ($21 value)

    A PDF containing 14 of my favourite literary devices & writing techniques (with examples) to help you take your writing from ho-hum to pro. It's the little things like rhythm & Rule of 3 that add vibrancy to your words.

    hell yes hooks and headlines
    ($47 value)

    You'll Learn...

    • Why creative, compelling hooks & headlines are so important.
       

    • The 2 ingredients that will get your headlines noticed.
       

    • The difference between giving it all away & creating curiosity.
       

    • I'll walk you through 2 examples one from a service-based biz & one from a product-based biz.
       

    • It's a fillable workbook that gives you room to practice what you've learned using the same 3 step process.

    Getting unstuck
    ($21 value)

    You’ll receive...
     

    >> 7 strategies to prevent getting stuck in the first place.
     

    >> 8 in the moment unblocking methods when you need it the most.
     

    >> 9 writing prompts to help you put words on the page today.

    content creation workbook
    ($47 value)

    You’ll receive. . .
     

    >> 20 thought provoking questions with examples
     

    >> a fillable workbook so you never have to leave your computer
     

    >> an example brainstorm for “entrepreneurship”
     

    >> questions you can use over & over again any time you need to hit refresh on ideas for you blog/vlog/podcast or social media

    irresistible product descriptions ($47 value)

    INSIDE YOU’LL FIND. . .
     

    >> the 2 parts of a product description & why each is essential.

    >> 18 questions designed to get you thinking & approach your product descriptions with a creative new angle.

    >> 11 examples from real companies who know how to talk about their stuff with humour, humanity & style.
     

    >> an 18-page fillable PDF workbook so you never have to leave your screen

  • More love from the one-on-one entrepreneurs who have worked with Heartlines.

    She took the time to learn my business, my personality & my audience.

    Jenn Allison

    Jess was a perfect fit for me. Her attention to detail, professionalism & care for you & your business is apparent from the first interaction. Her process was precise, professional & seamless.

    She walked me through the evolution of the copy to help me understand how she arrived at the final options. I can’t express how much I appreciated her sharing this with me. I felt she really took the time to learn my business, my personality & my audience & because of that and she nailed it! I will definitely be working with Jess again & would highly recommend her multiple times over.

    The right words with the right message for the right audience.

    Marie Hunter

    I had the opportunity to work with Jessica to revamp the copy on various pages of my website. I tried several times to write snappy sales copy to target my specific niche & failed miserably while wasting a lot of time. Jessica helped me craft the right message, with the right words, for the right audience. She truly has a gift for writing copy that captures attention. And in just two short weeks, I was able to revamp my website copy that made me feel confident I was targeting the right people while clearly explaining what I offer. I highly recommend Jessica as a copywriter, especially if you are looking for someone who is quick, professional & has a gift with words.

     

    I felt in very good hands.

    Sabine Biesenberger

    Working with Jessica on some of my sales pages was a great experience. As I’m not a native speaker, writing copy & expressing my thoughts in English using the right words is hard… let alone writing emotional-laden & influential copy for a sales page. From the moment I signed up, until the last email exchange, I felt in very good hands. She is a true professional. Due to her fantastic and to the point writing style (drizzled with lots of emotions & real life examples) the copy she delivered captures the readers’ attention & stands out. And thanks to the writing & review process she established the copy was written faster than expected (& as the quality was fantastic it didn’t even need a final round of edits!). Thanks Jessica for your great & timely work that gets me results. I highly recommend you as a copywriter!

     

  • When we follow the formulas and chase the "should's" of writing we lose our unique voice and end up building a business we don't actually want to run.

    This program is a safe container for you to learn to write for yourself.
    Experiment. Play. Discover your voice.
    And learn to express what lights you up.
    With mentorship.
    Accountability.
    And community.
    All so you have the best chance of reaching your definition of success.

  • More love from creative, soulful entrepreneurs who have worked with Heartlines one-on-one.

    I am now moving forward with confidence.

    Diana Comberiati

    Before working with Jessica Drury of Heartiness, I felt stuck. I had ideas, but I couldn’t narrow down the exact way to say what I wanted to communicate. I tried a few copywriters but they just gave me a grammatically correct version of the notes I provided. Working with Jessica was completely different. She asked questions. Lots of questions. She spent time getting to know what my business was about and how I wanted to present it to the public. I am now moving forward with my website & sales material with confidence. I wish I had found Jessica before I wasted $100’s on other copywriting. I have already recommended Jessica to clients who want premium content for their websites.

    After working with Jess, I better understood my brand & had a clearer idea of where I was headed

    Laurie Villarreal

    I often hesitate when choosing a copywriter because I fear I won't like the work & will then have paid for something I don't like. I loved how Jess took the time to understand my brand & my target clients. The branding quiz that we started with incredibly helpful in better understanding my brand & it also helped me to better explain my target audience. After working with Jess, I better understood my brand & had a clearer idea of where I was headed. I'd absolutely recommend Jess to anyone with a business who's in need of a seriously good copywriter. She was a pleasure to work with, on time, & worked very hard to create copy that I loved. I can count on great work & collaboration with Jess. She'll be my go-to copywriter from now on. In the end, her writing was perfect for me & my brand and I loved the final result.

    Really listened to what I had to say...

    Anita Howes

    My experience with Jess was amazing! She sat down with me to review my ideas for my photography website. Questions were asked, she took notes & really listened to what I had to say, the story behind how & why I decided to start up a photography business.
    The process was very easy & actually enjoyable. I don't have the patience for doing stuff like this so when Jess emailed me the rough copies of each page I instantly teared up because she put my background story in there so perfectly & it's such a sentimental thing for me to have in there.
    Jess was very knowledgeable & has an amazing way with words. She had great suggestions, provides input & feedback & is just an all-around fabulous person. I would highly recommend her to anyone that doesn't have the time or patience, or just wants a very professional, polished-up website. I'm very proud of the way everything came together, could not be happier.

  • Questions??

    Ask Jess. If you hate contact forms my email is hello@heartlinescopywritingstudio.com